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“Healthy eating is a lifestyle choice that’s crucial for peak performance on and off the field and helps fuel everything we do. I believe this message is extremely important to convey, especially to our youth, which is why I’m excited to join Luvo to help inspire healthy eating.”

While a leader on the field, Russell Wilson is also known for his leadership off the field. After his father passed away from complications with diabetes at the age of 55, Wilson has become an advocate for raising awareness among younger generations about the importance of healthy eating and staying active.

Fans love his charisma and commitment to community building. From weekly visits to the Seattle Children’s Hospital, partnership with United Way, to establishing his own organization, Passing Academy (a camp to promote active and healthy lifestyles to youth), he represents exactly what we support as a company. He is also the founder of the Why Not You non-profit foundation, which creates awareness and dialogue for major issues facing society.